To successfully implement the new leadership model, a workshop was conducted with leaders from Germany and Austria to collaboratively develop the content of the “Big Picture.” Based on the workshop results and a briefing session with the creative team at Big Pictury, the Big Picture was designed. Special attention was given to aligning with the corporate design guidelines from the headquarters, which also defined the illustration style. The illustration team at Big Pictury seamlessly adapted these requirements.
Ein entscheidender erster Schritt ist die Erkenntnis, dass Unternehmenskultur maßgeblich über den Erfolg oder Misserfolg von organisationalen Initiativen zu Performance, Lernen, oder Zusammenarbeit entscheidet. Tatsächlich scheitern über 50 % der Transformationsprojekte an einer unzureichenden kulturellen Anpassung (Quelle: McKinsey, “Why do most transformations fail?”, 2019).
Ein entscheidender erster Schritt ist die Erkenntnis, dass Unternehmenskultur maßgeblich über den Erfolg oder Misserfolg von organisationalen Initiativen zu Performance, Lernen, oder Zusammenarbeit entscheidet. Tatsächlich scheitern über 50 % der Transformationsprojekte an einer unzureichenden kulturellen Anpassung (Quelle: McKinsey, “Why do most transformations fail?”, 2019).
Normfest GmbH, a supplier of workshop equipment, visualizes its new sales strategy with a big picture. This diagram illustrates the modernization of sales channels and the adaptation to changing customer needs.
Messe Frankfurt uses a big picture to visualize its comprehensive transformation as part of the “Progress” project. This chart serves as a communication tool to take employees along on the journey of change and provide them with orientation and understanding of the upcoming innovations.
After Big Pictury presented the KRONE Group’s Strategy 2030, individual areas of the company are now also highlighted with a Big Picture. The presentation of the seamlessly integrated trailer is the first step.
BVV Pension Management GmbH uses Big Picture to clearly present its wide range of employee benefits in the areas of values, mobility, benefits, health and prospects. This visual aid is used for both internal and external communication to inform potential and existing employees about the services offered.
“The topic of New Work is a very diverse one at Unite. The Big Picture helped us to visualize to the guests at our headquarters opening how the different concepts interact on a large scale. We see further areas of application in the recruiting and onboarding of new employees.”
The KRONE Group, a leading manufacturer of harvesting technology and commercial vehicles, visualizes its “Strategy 2030” with a Big Picture. This circular diagram illustrates the interlocking of business areas and future megatrends to inform and motivate employees.
WHY does the company do what it does (purpose, mission), WHAT does the company do (brands, business model) and HOW does the company achieve its goals (culture, vision). The big picture should clearly illustrate the company’s value chain with memorable imagery and concrete examples. With the help of the picture, employees should understand what they are contributing to when they act in accordance with the company’s transformation principles. The needs of the target groups should also be clearly recognisable and the examples should be used to illustrate what New Work SE wants to achieve on the market and what should therefore also be achieved for the Group’s brands.