When field technicians want to display the result of a strategy process on their vehicles, it is at least unusual. Usually, workshops between management and consulting teams deliver extensive presentations or complicated organizational charts that don’t mean much to the man on the street or in the company. This is hardly surprising, because in an increasingly complex market environment, the tasks, structures and processes of even smaller utility companies are becoming more and more diverse and complex.
Deutschlandradio has visualized its sustainability strategy with a big picture to engage employees and vividly communicate the core elements. This chart supports the integration of sustainability into the organizational structure and promotes awareness of environmentally friendly practices.
BVV Pension Management GmbH uses Big Picture to clearly present its wide range of employee benefits in the areas of values, mobility, benefits, health and prospects. This visual aid is used for both internal and external communication to inform potential and existing employees about the services offered.
GSW Gemeinschaftsstadtwerke GmbH, which operates in Kamen, Bönen and Bergkamen, uses a Big Picture to visualize its many public services and its commitment to the region. This visual concept strengthens the trust of the citizens and promotes understanding for the services provided by GSW.
The SIGNAL IDUNA Group visualizes the structure and range of services offered by its human resources department with a big picture. This diagram facilitates internal communication by vividly depicting the teams and how they work together.
“The topic of New Work is a very diverse one at Unite. The Big Picture helped us to visualize to the guests at our headquarters opening how the different concepts interact on a large scale. We see further areas of application in the recruiting and onboarding of new employees.”
The KRONE Group, a leading manufacturer of harvesting technology and commercial vehicles, visualizes its “Strategy 2030” with a Big Picture. This circular diagram illustrates the interlocking of business areas and future megatrends to inform and motivate employees.
WHY does the company do what it does (purpose, mission), WHAT does the company do (brands, business model) and HOW does the company achieve its goals (culture, vision). The big picture should clearly illustrate the company’s value chain with memorable imagery and concrete examples. With the help of the picture, employees should understand what they are contributing to when they act in accordance with the company’s transformation principles. The needs of the target groups should also be clearly recognisable and the examples should be used to illustrate what New Work SE wants to achieve on the market and what should therefore also be achieved for the Group’s brands.
Surely you know that DÄNISCHES BETTENLAGER changed its name to JYSK some time ago. But did you know that the company was originally founded in 1979 under the name JYSK? Today, JSYK is one of the largest trading companies in the world in the field of sleep & living. And the company is convinced that it owes this success above all to its employees! For this reason, JSYK does a lot for its employees – and is now showing them this with a Big Picture!
NRW.BANK has developed a new mission statement for all its entrepreneurial activities. Under the heading “WIR für NRW” (WE for NRW), the development bank for North Rhine-Westphalia sums up what drives it every day: To do good for the people, companies and communities in NRW. In order to communicate its purpose to its employees and potential applicants, we developed a big picture in which the new corporate mission statement and its six principles were visually implemented.