To successfully implement the new leadership model, a workshop was conducted with leaders from Germany and Austria to collaboratively develop the content of the “Big Picture.” Based on the workshop results and a briefing session with the creative team at Big Pictury, the Big Picture was designed. Special attention was given to aligning with the corporate design guidelines from the headquarters, which also defined the illustration style. The illustration team at Big Pictury seamlessly adapted these requirements.
Ein entscheidender erster Schritt ist die Erkenntnis, dass Unternehmenskultur maßgeblich über den Erfolg oder Misserfolg von organisationalen Initiativen zu Performance, Lernen, oder Zusammenarbeit entscheidet. Tatsächlich scheitern über 50 % der Transformationsprojekte an einer unzureichenden kulturellen Anpassung (Quelle: McKinsey, “Why do most transformations fail?”, 2019).
Ein entscheidender erster Schritt ist die Erkenntnis, dass Unternehmenskultur maßgeblich über den Erfolg oder Misserfolg von organisationalen Initiativen zu Performance, Lernen, oder Zusammenarbeit entscheidet. Tatsächlich scheitern über 50 % der Transformationsprojekte an einer unzureichenden kulturellen Anpassung (Quelle: McKinsey, “Why do most transformations fail?”, 2019).
Together with Big Pictury, Stadtwerke München (SWM) has developed a Big Picture that visualizes its vision for the future in 2050. This strategic image supports internal communication and makes the company’s long-term goals clear to employees.
Big Pictures make complex topics tangible and support change processes through clear visualizations. Discover how visual communication can make transformation understandable and interactive.
Normfest GmbH, a supplier of workshop equipment, visualizes its new sales strategy with a big picture. This diagram illustrates the modernization of sales channels and the adaptation to changing customer needs.
Messe Frankfurt uses a big picture to visualize its comprehensive transformation as part of the “Progress” project. This chart serves as a communication tool to take employees along on the journey of change and provide them with orientation and understanding of the upcoming innovations.
Energieversorgung Oberhausen AG (EVO) has developed a big picture that visualizes its new corporate vision and seven top strategic goals. This diagram illustrates the close connection between EVO and the city of Oberhausen and underlines the company’s role in the sustainable development of the region.
After Big Pictury presented the KRONE Group’s Strategy 2030, individual areas of the company are now also highlighted with a Big Picture. The presentation of the seamlessly integrated trailer is the first step.
When field technicians want to display the result of a strategy process on their vehicles, it is at least unusual. Usually, workshops between management and consulting teams deliver extensive presentations or complicated organizational charts that don’t mean much to the man on the street or in the company. This is hardly surprising, because in an increasingly complex market environment, the tasks, structures and processes of even smaller utility companies are becoming more and more diverse and complex.