GSW Gemeinschaftsstadtwerke GmbH, which operates in Kamen, Bönen and Bergkamen, uses a Big Picture to visualize its many public services and its commitment to the region. This visual concept strengthens the trust of the citizens and promotes understanding for the services provided by GSW.
The SIGNAL IDUNA Group visualizes the structure and range of services offered by its human resources department with a big picture. This diagram facilitates internal communication by vividly depicting the teams and how they work together.
“The topic of New Work is a very diverse one at Unite. The Big Picture helped us to visualize to the guests at our headquarters opening how the different concepts interact on a large scale. We see further areas of application in the recruiting and onboarding of new employees.”
The KRONE Group, a leading manufacturer of harvesting technology and commercial vehicles, visualizes its “Strategy 2030” with a Big Picture. This circular diagram illustrates the interlocking of business areas and future megatrends to inform and motivate employees.
Stadtwerke Wertheim GmbH offers its customers a complete service package for electricity, natural gas, drinking water and heat across a supply area of over 190 square kilometers. What’s more, with its comprehensive commitment to the environment and local people, the company makes it clear that it provides “Local energy!”. This message – the core positioning of the company – and the many sub-areas of the company in a big picture – that was our task. And we solved it.
EEW Energy from Waste GmbH has developed a Big Picture to vividly present the topics of digitalization and transformation. This visual aid illustrates the integration of digital processes and the further development of the company into a digital service provider.
WHY does the company do what it does (purpose, mission), WHAT does the company do (brands, business model) and HOW does the company achieve its goals (culture, vision). The big picture should clearly illustrate the company’s value chain with memorable imagery and concrete examples. With the help of the picture, employees should understand what they are contributing to when they act in accordance with the company’s transformation principles. The needs of the target groups should also be clearly recognisable and the examples should be used to illustrate what New Work SE wants to achieve on the market and what should therefore also be achieved for the Group’s brands.
Surely you know that DÄNISCHES BETTENLAGER changed its name to JYSK some time ago. But did you know that the company was originally founded in 1979 under the name JYSK? Today, JSYK is one of the largest trading companies in the world in the field of sleep & living. And the company is convinced that it owes this success above all to its employees! For this reason, JSYK does a lot for its employees – and is now showing them this with a Big Picture!
NRW.BANK has developed a new mission statement for all its entrepreneurial activities. Under the heading “WIR für NRW” (WE for NRW), the development bank for North Rhine-Westphalia sums up what drives it every day: To do good for the people, companies and communities in NRW. In order to communicate its purpose to its employees and potential applicants, we developed a big picture in which the new corporate mission statement and its six principles were visually implemented.
Summarising work results of larger and complex projects in such a way that they can be communicated in an understandable way is a challenge where images can make a valuable contribution. As a visual guide and striking overview, they create transparency for new processes and principles. This is also the case here: In various working groups of the COPETRI Circles, profound questions of corporate transformation were dealt with and these had to be vividly presented for Big Pictury.