Donate without detours – when buying everyday products
Great ideas need visibility – especially when they create real added value for society. At the Food Innovation Camp 2025, social product was recognized as the winner of the Forum Foodsense. The reason: an innovative concept that rethinks social commitment. Instead of relying on traditional appeals for donations or fundraising campaigns, social product harnesses the power of conscious consumption in everyday life.
The idea is simple: people support social causes by buying products that they use anyway. Each of these everyday products is linked to a partner NGO, which is financially supported by license fees for each sale. This creates a direct link between purchasing behavior and social impact – transparent, uncomplicated and sustainable.
social product sees itself as a platform for social impact and as an intermediary between NGOs, manufacturers and sales partners – for example from the retail, food service and drugstore sectors. The aim is to integrate social commitment into everyday life and make its impact visible in the long term.
The task – to communicate the mission of Social Product to all steakholders
The aim of the project was to visualize the idea and impact of social products in a clear and memorable visual language. The result is a Big Picture as a communication tool that shows how social impact can be created through conscious consumption in everyday life. People buy products that support an NGO at the same time – social commitment is embedded in everyday decisions in a simple and sustainable way.
The picture clearly shows how this mechanism works: It shows the path from the selection of suitable partner NGOs to the development of thematically coordinated products and their targeted placement in stores. Behind every social product is a well thought-out interplay of communication, partnership and social responsibility.
The visualization can be used in a variety of ways – for example as an eye-catching advertising medium at the point of sale, as a comprehensible explanatory aid for new NGOs or as a basis for discussion with potential sales partners from the retail, catering or drugstore sectors. The Big Picture as a communication tool thus supports both the approach of new partners and the visibility of the concept in the market.
The implementation – one big picture, many possible applications.
The Big Picture as a communication tool shows at a glance how a social product is created – from the initial idea to collaboration with NGOs and placement in people’s everyday lives. It illustrates the added social value created by conscious consumption and shows the advantages over traditional donation models: The contribution to civil society is anchored directly in everyday life – low-threshold, sustainable and effective.
As a central acquisition and communication tool, the Big Picture provides support for social product in several ways. It helps with the acquisition of new partner NGOs to expand the product portfolio. At the same time, it serves as a basis for discussions with potential sales partners – for example from the food retail, catering and drugstore sectors.
The visualization can also be used as a versatile advertising medium – for example on displays at the point of sale or as content for social media. It makes it clear how every purchase decision can have a social impact.
CUSTOMER: socialproducts4all GmbH
SCOPE OF SERVICES: Development of a Big Picture for use in print and digital
PROJECT PERIOD: 2 Month
After an exciting exchange with the Big Pictury team and intensive development of our Big Pictures social product, we are now looking forward to its deployment. The unique social product concept to strengthen our non-profit status is intended to create simplified access and greater comprehensibility for our stakeholders through the Big Picture. In future, we will always have the Big Picture with us when talking to our business partners. Many thanks to the Big Pictury team!